OUR STORY
Little has been thoughtfully designed with spirited little humans in mind. For little humans who like to do BIG things without compromising or restricting movement, play or imagination. We keep it simple and fun, just the way our kids' lives should be. The spirit and wildness of our own littles are captured within the brand and our exclusive designs. It's all about having fun and letting kids be kids.
WHO IS LITTLE?
Little was created for spirited little humans who like to do BIG things.
Hi, I'm Kalani a fashion industry insider turned mum of two.
After years working with some of Australia’s most loved brands, I stepped back to raise my girls. Returning to the fast-paced, trend-driven fashion world just didn’t sit right anymore. I was craving something slower, more intentional, something made for the mess and magic of real family life.
So I created Little The Label: high-quality, unisex children’s clothing made from natural fibres like 100% cotton. Clothes that feel good, last longer, and still let kids be kids.
Our collections are designed in Australia with timeless silhouettes, playful colours, and no compromise on comfort or quality. They're easy to wear, easy to wash, and easy to hand down.
These fits made for siblings, cousins, friends, a circular economy - not landfill.
Little is a true family business. My girls are in it with me from the ground up. Poppy, my eldest, is our fit model. Meticulous and patient (very helpful when we need a hemline checked). Sylvie, our youngest, is our sample tester. If a garment can survive Sylvie's passion for mess and her complete disdain for anything scratchy, itchy, or slightly uncomfortable - we know it’s a winner. Our family motto is chaotic Energy for a reason, we don't do things in halves around here.....
What started as a few outfits for my own little humans (little versions of things I loved to wear that’s where the brand name Little came from) has grown into a community of mums, stockists, and tiny adventurers who believe kids’ fashion can be both fun and thoughtful.
Thanks for being here we’re so glad you found us.
Kalani and her family live on the northern beaches of Sydney, Australia, surrounded by an abundance of inspiration. They spend their days on the coast at the most northern part of Sydney, where the bush meets the sea.
ACKNOWLEDGEMENT OF COUNTRY
We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we live and work on. We recognise their continuing connection to the land and waters, and thank them for protecting this coastline and its ecosystems since time immemorial. We pay our respects to Elders past and present”