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Little has been thoughtfully designed with spirited little humans in mind. For little humans who like to do BIG things without compromising or restricting movement, play or imagination. We keep it simple and fun, just the way our kids' lives should be. The spirit and wildness of our own littles are captured within the brand and our exclusive designs. It's all about having fun and letting kids be kids.


My name is Kalani and I have been so lucky to enjoy a diverse career in the fashion industry, as well as raising our two daughters (whose cheeky faces you'll spot across the website!). I have worked with some industry-leading retailers, and coveted brands in brand management, styling and e-commerce. Taking some time out to start my own little family, I found returning to this fast-paced and demanding industry was burning me out and taking precious time away from my girls.

I was also frustrated with the current offering in children’s clothing being so trend and gender focussed, rather than offering timeless, quality pieces that can be handed down once outgrown. The fast fashion, throw-away mentality just doesn't sit well with me, and I’d find time and time again these poor quality pieces would not last multiple children, let alone another season.

Fusing my experience, passion to encourage conscious purchasing and desire to spend time being more present with my own littles, Little the Label was born. 

We are not fast fashion. We are slow, considered and thoroughly designed childrenswear with a focus on quality, longevity and gender neutrality. We design our garments based on the comfort and movement of children, allowing them to have fun and never be restricted in what they wear. 

Kalani and her family live on the northern beaches of Sydney, Australia, surrounded by an abundance of inspiration. They spend their days on the coast at the most northern part of Sydney, where the bush meets the sea.


We acknowledge the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we live and work on. We recognise their continuing connection to the land and waters, and thank them for protecting this coastline and its ecosystems since time immemorial. We pay our respects to Elders past and present”