Our Ethos

"At Little The Label, we’re passionate about creating high-quality children’s clothing that lasts longer, treads lighter, and makes life easier for busy families"

Kalani Rockett - Mother, Creative director, Founder

WHAT DO WE STAND FOR? WHAT DO WE BELEIVE IN? 

Natural fibres over fast fashion.

Our pieces are made using 100% cotton and eco-conscious fabrics that are kind to kids’ skin and the planet. We select high quality natural fibres that wear and wash well

Why natural fibres?

We use natural fibres like cotton because they’re softer on sensitive skin, better for the planet, and built to last through countless washes, wears, and wild adventures. No nasties, no compromises just clothes that feel as good as they look.

Timeless over trendy.

Our collections are designed to mix, match and move through the seasons no glitter, no gimmicks. Consideration is made with each collection to style back wit previous drops so that your little pieces never feel outdated, and can always be on high rotation.

Comfort-first design.

We test every garment on real kids to make sure they’re soft, wearable, and ready for full-throttle play. Every item is washed, worn, spilt on, played in and lived in to ensure it holds up.

We don’t follow trends — we follow toddlers.

That’s why our unisex styles are built to be handed down, loved longer, and worn on repeat

We’re proud to be a small, family-run business based in Australia and even prouder to be part of a growing movement towards ethical kids wear with purpose.